We change workplaces
We break barriers
We are more skillful
We belong

Unlocking the power of collaborative knowledge & connections to advance women & create a future for everyone

We believe that together, we are stronger and by embracing the true spirit of sistership, we can create something bigger than the sum of all our parts. Join By Association as a Sister and be part of a community that champions us all to listen, learn, share, care, prosper and grow.


What By Association do

We drive the empowerment of women

We make a better future for everyone

We break down barriers

We bring people together

We all have a part of play

We shape tomorrow


What you get as a member

You prosper

You are heard

You grow and give

You connect

You inspire

You soar

Become part of the community

Join us today

By Association, in a minute


She's got this

"The more you give, the richer your life becomes"
Dame Stephanie Shirley CH
Entrepreneur, IT Pioneer & Author

We would like to invite you join By Association as a founding associate.

We are with you

Ensuring your voice is heard

Changing cultures and businesses to better serve you

Putting you in control of your finances now and the future

Empowering you to take on money conversations

Supporting you as entrepreneurs and business leaders

Connecting you to experts, change agents and each other

Benefits include

Academy access filled with unique Masterclasses and unmissable expert advice

Exclusive invitations to WealthiHer Wednesdays and events - on and offline

Her Day access passes to leading private members clubs around the globe

3 months complimentary subscription to SmartPurse Premium and expert-led courses

A little something extra - a carousel of surprise experiences and treats throughout the year



Creating workplaces that work for everyone


Make a real difference


Instilling a sense of belonging


Make a better world for our girls


Enjoying the journey


Becoming more skillful

“We journey together to drive the economic advancement of women”

Meet Michelle King the all-round trailblaizer

With her background in Netflix, The Fix and UN Women, Michelle’s By Association Masterclasses will help you grow through Diversity and Inclusion

Join the sisterhood today

Become part of the sisterhood

Join today